How To Control the Tabloids in 3 Simple Steps

Everyone and their mothers are trying to take down the hottest celebrities — whether it be by releasing sex tapes, bikini pictures exposing any tiny centimeter of cellulite or a scandalous expose the celeb’s personal love life.

So with everyone working against the celebrities public relations team, how does a smart public relations specialist CONTROL the media?

  1. Give the media exactly what they’re asking for.

If someone is going to release the images or stories on their own time, why not just do it yourself and ensure that you have complete control over the situation? As a celebrity’s public relations representative, you get the stories first. You have first-hand access to everything in that person’s life, and you can choose to sell whatever you want for the celebrity’s benefit. I’m NOT saying you should sneakily steal those nude pictures off their phone… But if you sense a scandal is arising, take control of it. Spin the story in a way that might work for the celeb and not against, and be the first one to reach out to the top (most reliable) media companies. When a tabloid gets the story from the celebrity directly, their readers are going to think of them as a more credible, reliable source for Hollywood’s best gossip.

2. Damage control.

Okay, so you didn’t get to the media in time to create your own spin. Now it’s time for damage control. Now is your time to shine as an entertainment public relations professional — how do you turn a disaster into a dream? There are ways; you just have to find a positive spin to a negative situation.

For example, see my very first blog post about Kylie Jenner. When tabloids and news outlets started accusing her of plastic surgery and lip injections, at first, she denied it. Not the smartest play on her part, but when she was finally (only a short time later) convinced by her sisters to come out with the truth, she used it as an opportunity to build her brand. She used this experience to show young girls that you should be comfortable in your own skin (although this started the Kylie Lip Challenge movement… but she handled that gracefully, too, with the same message) and launched her sold-out Kylie Lip Kit. She turned a disaster into a dream: now her lip kits sell out in 22 seconds or less.

3. Be transparent.

All other suggestions aside, if you’re transparent with the media, they’ll be transparent with you. When a sex tape of Britney Spears and short-time hubby Kevin Federline was released by an outside source, many media outlets contacted her public relations team personally to let them know they weren’t running the story due to her transparency with the issues she was facing thanks to the media. When one of the reporters didn’t take Britney’s plea seriously, she sued them for libel. The media had completely ruined her career at this point. Thank God for good a good PR team, right Britney? I’m sure your Las Vegas show wouldn’t be sold out if it weren’t for us little PR people. : )

Moral of the story: take advantage of the obsessed paparazzi and tabloid people. They’re desperate for stories, so why not just lay all of the best information right in their laps? I’m sure they won’t know what to do with themselves.

What are your best suggestions for dealing with tabloid crisis’?

 

Celebrity Social Media: Self-run or Publicist?

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Celebrities are known to be some of the busiest people in the world: movie shoots, interviews, red carpet events, photo shoots, advertisements… how do they keep themselves in check AND post on Twitter every few hours?

Here are 10 Celebrities with the best social media skills. But do they really run their accounts?

It’s very rare that they do.

**PR Professionals enter here**

The truth behind the millions of followers and thousands of likes: US. PR PEOPLE.

Celebrity social media is not only becoming a job for public relations specialists in Hollywood, but an industry.

Celebrity Instagram accounts and Tweets are becoming a fully orchestrated ordeal. You thought that bikini picture was just a quick snapshot of what they’re actually doing right now? Of course not. Reality is that their probably on a plane to another country for another interview or shoot and that picture was taken after hours of makeup, hair, professional stylists and photographers, and Photoshopping.

Celebrities aren’t perfect people, but social media has failed the public to make them believe they most definitely are — with some help from a team of people.

Although that team includes stylists and professional photographers, it also includes one (or sometimes a whole team) of public relations people to Tweet, Insta, Snapchat, and record every second of the celebrities life.

It’s not an easy job, though. Chances of you getting to be a guest on their private jet over the Atlantic to a foreign country is RARE. But they might send you a quick text with what they want posted and it’s your job to interpret it as best you can. YOU are the face of these celebrities. The pressure is most definitely high.

The wrong tweet, picture or thought could lead to this celeb’s reputation plunging. Could you handle having a celebrities fate in your hands?

And the truth is that social media most definitely controls the fate of most celebrities today. That’s why social media is so important! Relevance.

In order to maintain popular in the public’s eye, it’s important that they have dedicated and engaged fans following their every post and giving them the “l” (like) on every post.

The major key? The ratio of likes/comments to followers. And that’s also the way you’ll measure your success as a celebrities PR specialist. Are the comments positive? Are they getting more than a million likes on every post? Did one post get only 100,000 likes — if so, you should probably delete it…

There’s so many aspects in this world. And just like business people, celebrities need to endorse themselves and any brands/movies/shows they are a part of in order to remain popular and relevant.

Moral of the story: a new industry of public relations has been created and thousands of us are running after it… but is that a smart move? You might want to rethink the life of the rich and famous before you start tweeting about it. Is a celebrities reputation worth the paycheck? That’s up to you, my friend.

Kylie Jenner — Keeping Up With the 18-Year-Old Social Media Star

Kylie Jenner, otherwise known as King Kylie. Social Media Queen. Whether it be Instagram, Snapchat, or Twitter, it seems like her whole life is spent broadcasting the fabulous life of the 18-year-old reality TV star from Keeping Up with the Kardashians.

Kylie has over 46.4 million followers on Instagram and has received over a billion likes for a total of 960 photos she posted in 2015.

Check out Kylie’s Instagram here.

Although her brand may have started with her debut on her family’s hit reality TV show, Keeping Up with the Kardashians, she developed her own personal brand by advertising her life on social media. She is most well known currently for her new lipstick line, Kylie Lip Kit By Kylie Jenner, and her hair extension line with Bellami Hair, Kylie Hair Kouture. But she also has a clothing line with her sister, Kendall Jenner, partnered with PacSun and TopShop, a jewelry line with Pascal Mouawad’s Glasshouse to create the Metal Haven by Kendall & Kylie jewelry collection, and a shoe and handbag line for Steve Madden’s Madden Girl line.

ON TOP of all of these things, she recently released her own website and mobile app that feature podcasts and exclusive information about the star.

You could even say her brand developed from the fashion fad she started — the Kylie Jenner Lip Challenge. Girls all around the world were SUCTIONING their lips into cups to make them as big as Kylie’s… and the new trend? Well, when she admitted to getting lip injections on KUWTK, girls gave up on the suctioning and went straight to the doctor’s office to get injections instead.

So the real PR question is…

What is Kylie’s brand — positive or destructive?

Here’s my take: When it comes down to it, Kylie’s brand is whatever you make of it. It’s what she wanted to be seen as, and society has pretty much accepted it. Whether we like it or not, she’s definitely influential — she was even named in Time’s Most Influential Teens list for two years in a row.

And she used this influence for good when she started the #IAmMoreThan campaign. These posts inspired people all around the world to break free from their illnesses and bullying and share their stories — and if they were good enough, Kylie featured them on her Instagram and blasted it to her 40-some billion followers. Through this campaign, she combatted an issue she deals with every day — online bullying — and raised awareness for several diseases the world may have not even known about, especially Kylie’s younger followers.

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As an aspiring PR professional, I have to admit — she knows the secrets. Two words: NEWS VALUES.

Kylie has made an IMPACT by using HUMANITY and PROMINENCE. She owned the TIMELINESS and RELEVANCE of the lip injection situation to break out her new lipstick brand and used the honesty of her lip injections to deal with CONFLICT… I mean, brilliant, right? And she’s definitely UNIQUE, that’s for sure. I mean what celeb has dyed their hair bright blue?

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And she did this all through social media. She showed us that anything was possible with a few good #relationshipgoals pictures and a little bit of help from a few famous friends. She’s told E! News that the moments she shares are moments she wants to share… all the other moments of her life are shared privately with only those that she wants to share those moments with.

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King Kylie… may you forever reign as Social Media queen and use your power for good.