Yes, you read the headline right. Public relations has a rape problem, made obvious by 2015’s biggest campaign disaster. The question is, how did these campaigns get published in the first place?
Here are a few examples:
No means no, Bud Light.
Here is Bud Light’s formal apology.
Bloomingdales suggested date-raping your best friend.
Vanderbilt Football just made the college rape culture even worse than it already was.
Here’s a call to action for all you public relations professionals:
Think about your campaigns before they go viral for the wrong reason.