Coming To An End (but not really)

All good things usually come to an end eventually. Just like Brad Pitt and Jennifer Aniston in 2005.

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In Public Relations, an end is a very typically a great thing. You did your job; you fixed something, created something, told someone’s story, increased your company’s brand or visibility — you did something great for someone else.

That’s what public relations is about at the end of the day: doing something good for someone else to make the world (or a brand) a better place. It’s about communicating that good deed with everyone, but especially a specific audience who will really appreciate the work you’re doing.

As another quarter of school comes to an end, it allows me to reflect on how I’ve changed and grown as a person this term.

I never thought blogging was something I’d ever enjoy, but yet I’ve fallen in love with it. I’ve stepped out of my comfort zone and allowed my personal brand to grow and come together — right in the midst of applying for summer internships (yay!). But that’s not what’s important. What’s important is that I’ve found a new craft that allows me to communicate better with my audience and allows me to share my personality, ideas and stories with people who I may not have every communicated with otherwise.

This term has taught me that there is no limit to your dreams. There is nothing you cannot do. People have more faith in you than you think, so you should have faith in you, too. And good things come to an end, but be confident in the fact that you gave it your all, stayed true to yourself and shared the good you did with the world.

This is not goodbye. Stay tuned for future posts!

It’s All About the Networking

If there’s anything you need to know about entertainment public relations, it’s that IT’S ALL ABOUT THE NETWORKING.

Networking is your key to getting into the industry and thriving once you do.

As a public relations professional in the entertainment industry, you must be adverse to every single type of public relations. Media relations, press releases, fact sheets, damage control, blogging, communications, etc — it’s all crucial knowledge to making it big in the industry. But another skill you must have is being social. That doesn’t mean partying with all the big names and celebrities every night; it means sparking up a¬†conversation and making connections with everyone who’s anyone.

Example: You’re shopping at Whole Foods in NYC. You turn down the frozen aisle and see Samantha Jones walking towards you (it’s obvious by her strikingly scandalous outfit and pumps). You know Samantha’s name doesn’t have the best reputation in the PR industry, but you do know that she knows EVERYONE. The smart move here is to introduce yourself — there might be a chance she invites you to the book reveal party she planned for her BFF Carrie tonight where you could meet every big name in the PR and Publishing businesses.

^^ That is networking: Making connections to make more connections in the future.

My advice for you:

Save up all the money you can and move to Los Angeles. Work for free for any entertainment public relations firm you can get your foot in the door at. NETWORK, NETWORK, NETWORK. Get to know everyone who works there and everyone they know and everyone they know. By the time you run out of money, you’re destined to know someone who works at the Entertainment PR firm across the street who’s looking for a new entry level PR person. You’re welcome.

In the words of Samantha Jones, “I don’t believe in the Republican party or the Democratic party, I just believe in parties.”

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Here is a link to five essential steps for successful PR networking so you don’t end up like Samantha.

5 Essential Steps For Successful PR Networking

 

The Oscars: And The Winner Is…

If you watched the Academy Awards this year, you may have realized that everyone wanted to make a statement. Whether it be regarding sexual assault, global warming or race, everyone got their two cents in.

What was successful and what went terribly wrong?

#OscarsSoWhite started the conversation about the race in the awards show far before the Oscars started. The conversation of race has been rapid due to recent campaigns like Black Lives Matter. Instead of #OscarsSoWhite turning into an effective conversation, Chris Rock, the host for the night, decided to pin the jokes on certain celebrities. An opportunity for a public relations campaign to start a much-needed conversation and address the elephant in the room turned into the butt of the joke for the whole evening — not successful.

Here is more information on the controversy.

On a brighter note, Leonardo Dicaprio FINALLY won his first Oscar after countless nominations. When he stepped up the make the long-awaited acceptance speech, he used his time to make light of global warming. Although this was appreciated by most, I personally was disappointed. Everyone who follows the star knows global warming is close to his heart, but it may have just been taken a little too far. I don’t know about you, but I wanted a heartfelt celebration and not to be talked at about yet another issue of the night.

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But my favorite moment of the night, and in my opinion the most successful PR move of the night, was Lady Gaga and Vice President Joe Biden’s call to action around the issue of sexual assault — especially in light of Kesha’s denial to make music without her abuser, a music producer on her contract at Sony. With Biden’s powerful message and Lady Gaga’s incredibly inspiring performance, the message couldn’t have been more successfully executed.

The platform was perfect. Gaga performed the Oscar nominated song, ‘Til It Happens to You’ from The Hunting Ground, a movie that addresses sexual assault on college campuses. Gaga is a survivor of sexual assault herself and the 50 men and women survivors that joined her on stage made for the most impactful moment of the night. The timing also couldn’t have been better — Kesha’s sexual assault case has been taking over the national news and social media platforms the last few weeks. Undeniably and well-deserved, they both received standing ovations for the powerful message and performance.

Joe Biden’s speech can be watched here.

Lady Gaga’s life-changing performance can be seen here.